This was the first Tia Maria Callcard to be released generally to the public. Prior to this all Tia Maria Callcards were private issue ones. This Callcard also set the trend of general release Tia Maria cards to have 20 units instead of 10.
This card also saw the introduction of the new Callcard branding. The new branding features a smaller, semi-transparent Callcard bar with units printed in the same top-right position, as well as a smaller bar code on the back with the payphone manager contact address details omitted.