This was one of the first chip based Callcards Telecom Eireann produced. Designed by David McGrail, the "New Ways For The Nineties" Callcard was issued free of charge to delegates attending the conference. Unlike the previous Irish Management Institute (IMI) cards a small number of cards were sold through the Collectors club and sold out very quickly. This card also saw the introduction of the £8.00 price for 50 Unit cards, while before that they were priced at £7.50.
This Callcard never came wrapped.