The Beautiful Ireland Callcard set was introduced in June 1999 in time for the Summer Tourism market.
The Beautiful Ireland set featured four different scenes that would be typical of the Irish culture. This includes: a Red Haired girl, the Ha'Penney Bridge, people talking over pints of Guinness in a local pub and a farmer with his flock of sheep on a field.
This card features the slogan "Ireland. It's about taking care of your own".